Natural aroma chemicals for flavor market value will cross USD 470 million in yearly valuation by 2027, as per Global Market Insights Inc.

Across the food industry, natural ingredients are increasingly incorporated in several preparations to match the scaling requirements of consumers considering their rising health consciousness. With the growing population and the surging need to cater to diversification, a wide range of flavorings are used for improving and modifying the odor and taste of food items. Taking these factors into account, the natural aroma chemicals market for flavors industry is set to witness expansion.

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Natural aroma chemicals, that are extracted from pure plant extracts or animal sources, have of late, recorded widespread adoption given their high volatility, making them a strong candidate for enhancement in flavors and fragrances. To cite an instance, citral is a well-known natural aroma chemical produced by fractional distillation from Litsea Cubeba or lemongrass oil.

The rising concerns over limiting the use of flavours and fragrances derived by chemical synthesis as they do not render eco-friendly benefits will further add positive impetus to the growth of the natural aroma chemicals market for flavors industry. In light of the growing penetration of these agents across the bakery, food & beverages, confectionery, pharmaceuticals and dietary verticals, several key manufacturers are stressing innovative and growth-based strategies.

For instance, in April 2022, Robertet acquired Omega Ingredients, a leading U.K.-based natural flavors and ingredients creator, to reinforce its natural flavor solutions portfolio as well as its presence in the country.

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Increasing dominance in dairy products

With the growing intake of ice creams, yoghurts, and other diary-based desserts and frozen sweets, the demand for flavors has magnified for providing improvement in deliciousness, correction of taste and deterioration odors generated during manufacturing, and enhancement of product value. The natural aroma chemicals market for flavors industry will also expand with the increasing consumption of plant-based milk, contributing to various flavors to offer a more satisfying taste.

According to the Good Food Institute, plant-based milk is purchased by nearly 39% of the households across the U.S. Apart from enhancing the stability over time and modifying the taste of milk-based foods, natural aroma chemicals help limit the off-flavors. The rising popularity of low-fat dairy products will also influence the overall market growth.

North America as a major market

The strong presence of some of the leading flavoring business contenders and the increasing levels of dietary supplement consumption will act as potential drivers for the natural aroma chemicals market for flavors industry. It has been estimated by the National Institute of Health (NIH) Office of Dietary Supplements that the sales of all dietary supplements across the U.S. totaled close to $55.7 billion in 2020.

The rising number of participants in syrup and flavoring production for manufacturing flavoring syrups and beverage base concentrates will also drive the regional product penetration. The surging shift to flavored coffee and numerous ice cream and dessert toppings will also enhance the demand for natural aromatic chemicals.

In essence, natural aroma chemicals have now emerged extensively popular owing to their increasing application in formulations that are dedicated to developing flavours in food and feed applications. The rising interest in savory snacks and beverages with unique flavor profiles will further favor the product penetration in the years to come. 

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